Approach
Nothing is made before it is understood.
Five stages, followed in order. The intention is that no one is surprised by what arrives, what it costs, or how long it took.
How work moves from brief to delivery
- 01
Brief and context
- 02
Written scope
- 03
Creative direction
- 04
Production and review
- 05
Final delivery
The exact scope, schedule, review points, ownership and fees are agreed in writing before production begins.
The stages usually run in this order: Brief and context, then Written scope, then Creative direction, then Production and review, then Final delivery. Not every project follows the same fixed stages; the sequence is adapted to the brief.
- 01
Conversation
We start with a call or written exchange to understand the objective, the audience and the constraints. If the studio is not the right fit, we say so at this stage.
- 02
Written scope
Before any creative work begins, we set out in writing what is being made, what is included, who is responsible for what, and how the work will be reviewed.
- 03
Direction
We agree the creative direction on paper — references, structure, tone — so that production begins from a shared understanding rather than a guess.
- 04
Production
The work is made by the studio, with agreed review points. Changes within the scoped direction are expected; changes to the direction itself are re-scoped openly.
- 05
Handover
Final files are delivered in the formats and structures the client's team publishes with, together with usage notes and the source material agreed in scope.
Working terms
Each engagement is governed by a written agreement issued by Five Yards Media LLCcovering scope, deliverables, review points, ownership and fees. We do not begin production before that document is signed.
Timelines are set per project against the scope agreed, not against a standard turnaround. Where a date is critical, we say at the outset whether it is achievable.
Enquiries