The studio
A small studio, deliberately.
Fiveyards is an independent creative and media studio based in Sharjah, United Arab Emirates. We work with a small number of clients at a time on brand direction, content and production — carefully, and in the open.
FIVEYARDS MEDIA is the trading name of Five Yards Media LLC, a company registered in the United Arab Emirates and based in Sharjah. The studio works on brand direction, content and production — usually as an extension of a client’s own team rather than as a detached supplier.
The name comes from the last stretch of ground: the part of the work where an idea either becomes something usable or quietly falls short. That final distance is where we spend our attention.
We keep the studio small on purpose. The people who scope a project are the people who make it, which means fewer handovers, fewer misunderstandings and a shorter route from a conversation to a decision.
Where a project needs specialist skills we do not hold in-house, we say so and bring in trusted collaborators under our direction, with that arrangement stated in the scope rather than hidden behind it.
How we hold ourselves
Small by choice
The studio takes on a limited number of engagements so the people who scope the work are the people who make it.
Written before visual
Every engagement begins with a written understanding of the objective, the audience and the constraints. Design follows the argument, not the other way round.
Made to be used
Work is delivered in the formats, sizes and file structures the client's team actually publishes with, along with the notes needed to use them well.
Capability
What the studio does in-house.
Listed plainly. Anything not on this list is either brought in under our direction and named in the scope, or referred elsewhere.
Strategy & direction
- Positioning and messaging frameworks
- Naming and verbal identity guidance
- Creative direction and art direction
- Visual language and reference systems
- Brand guidelines and usage documentation
Content & editorial
- Editorial planning and content calendars
- Copywriting for brand, campaign and web
- Bilingual English and Arabic adaptation with partner linguists
- Social asset systems, static and motion
- Presentation and sales-collateral design
Photography & film
- Pre-production, shot lists and call sheets
- Location and studio photography
- Interview, brand film and short-form video
- Retouching, colour grade and sound mix
- Delivery in publish-ready formats and aspect ratios
Production management
- Location scouting and permissions
- Scheduling, crew and equipment sourcing
- Casting and talent coordination through vetted partners
- On-set client review and selects
- Archive, hand-off and licence documentation
Where we fit
Sectors the studio is built for.
Property & development
Residential and commercial developments that need a consistent visual record from launch through handover, and material that works for both sales teams and channel partners.
Hospitality & food
Restaurants, cafés and hotel groups where the photography has to carry the room, the plate and the service standard at the same time.
Professional & B2B services
Consultancies, clinics, legal and financial practices where credibility is the product and the visual language has to earn trust before a word is read.
Retail & consumer brands
Product-led brands that need an asset system deep enough to feed a launch, a catalogue and a year of channel activity without repeating itself.
Culture, education & institutions
Programmes and institutions with a mandate to explain themselves clearly to several audiences at once, in more than one language.
Founder-led businesses
Companies where the founder is the brand and the work has to be truthful about that without becoming a personality exercise.
- Based in
- Sharjah, United Arab Emirates
- Working across
- The UAE, and the wider GCC by arrangement
- Working languages
- English, with Arabic delivery through partners
- Studio size
- Small core team, extended by vetted collaborators
- Concurrent engagements
- Deliberately limited
- Working week
- Monday to Friday, 09:00–18:00 GST
What you can expect from us
- A written scope before any production begins
- One named contact who is also on the work
- Costs raised before they are incurred, never after
- An honest answer when a deadline is not achievable
- No client material shown publicly without written permission
What we ask in return
- One decision-maker with authority to approve
- Existing material and brand assets shared at the start
- Consolidated feedback at the agreed review points
- Access to locations, products and people as scheduled
- Invoices settled to the agreed schedule
Enquiries