Insights
Occasional notes on briefs, production and the decisions behind creative work. Everything here is written in the studio, from work we have actually done.
Briefs
12 May 2026 · 6 min read
A brief is not a shopping list. It is the shortest possible description of a decision someone needs an audience to make, and the conditions under which that has to happen.
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Studio practice
24 March 2026 · 5 min read
Written scope is not bureaucracy. It is the cheapest place to have the argument that would otherwise happen in post-production.
Production
30 January 2026 · 7 min read
Practical notes on scheduling production between Sharjah, Dubai and the northern emirates without losing a day to logistics.
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