Strategy · FY-BDS
Brand Direction Sprint
An agreed creative direction — how the brand speaks and how it looks — documented well enough that other people can make work inside it.
Who it suits
- Brands with a clear position but no consistent expression
- Teams commissioning content across several channels
- Businesses preparing for a launch or repositioning
How it runs
- 01Written scope and reference review.
- 02Direction routes developed and presented.
- 03One route refined and documented for use.
What you receive
- Verbal direction: tone, message hierarchy, example copy
- Visual direction: typography, colour, image treatment
- Direction document for internal and supplier use
What is not included
- Naming, trade mark searches and legal clearance
- Full identity roll-out and artwork production
- Photography or film capture
What we need from you
- Provide existing assets and any brand constraints
- Consolidate feedback into one response per round
- Confirm the chosen route in writing
Optional add-ons
Priced from the studio’s approved rate card and confirmed in writing before they are added.
- Additional direction route
- Supplier handover session
Selected approved work
The studio publishes client work only with written permission, and none has been released for this offering yet. Relevant examples can be shown privately during a scoping conversation.
Questions
- How is the fee confirmed?
- The published figure for the Brand Direction Sprint is the studio's standard fee for the scope described. Anything outside that scope is quoted in writing before it is started.
- How do you take payment?
- A written scope is issued first. Once it is accepted, the studio raises an invoice with a 50% deposit and a payment link. Work is scheduled against the cleared deposit.
- What happens if the date moves?
- Dates can be moved once at no cost with reasonable notice, as set out on the Cancellation page. Costs already committed to third parties are passed on at cost.
Often scoped alongside